National Gazpacho Day

Gazpacho is a centuries-old dish with origins in the hot Andalusian region of Spain. While the earliest versions—dating back to the 9th Century—were a simple peasant mix of stale bread, olive oil, and water, the cold soup gained its vibrant, tomato-based flavour only after tomatoes arrived in Europe from the New World. It is celebrated today for its simplicity and fresh, raw ingredients.

The chilled soup market is a consistently growing sector, expected to reach over $1.2 billion globally by 2032. Although traditionally a summer dish, the Gazpacho trend is driven by consumers who seek convenient, healthy, and plant-based meal options year-round. Promoting Gazpacho in December offers a unique counter-seasonal palate cleanser against the heavy holiday diet, tapping into the demand for functional foods.

Run a “Winter Sunshine” campaign: showcase modern, seasonal variations of Gazpacho that highlight fresh ingredients, such as an Avocado and Cucumber Gazpacho or a Beetroot Gazpacho, positioned as a healthy detox or post-indulgence meal. Encourage recipe sharing and engagement by asking readers to name their favourite vegetable-based cold soup.

Do you prefer the classic Red (Tomato) Gazpacho or a modern, unexpected Green or White variety?