The Marketing Performance Diagnostic Tool gives you a structured, practical way to identify what is going wrong across your marketing channels and how to fix it. Each tab focuses on a specific area of your marketing activity, helping you spot symptoms, uncover root causes and decide the right next steps with clarity.

Inside, you will find five dedicated diagnostic sheets:

• Website – analyse visibility issues, conversion drop-offs, slow performance, broken journeys and gaps in guest messaging.
• PPC Advertising – identify wasted spend, poor targeting, weak ad relevance and landing page mismatches.
• Email – diagnose low opens, weak engagement, deliverability problems and content alignment issues.
• Social Media – assess weak reach, low engagement, unclear CTAs, audience misalignment and content fatigue.
• Video – pinpoint problems with watch time, distribution, storytelling and format suitability.

Each tab follows the same clear structure:
Symptoms → Possible Causes → How to Diagnose → How to Fix → Status → Priority

You get an easy-to-use, fully customisable spreadsheet that turns scattered performance data into a clear diagnostic process your team can use repeatedly. Whether you are troubleshooting a specific channel or reviewing overall marketing health, this tool helps you understand what is happening, why it is happening and what to do next without guesswork.