Our Story
Hospitality Marketing Hub is committed to providing our hospitality and foodservice clients with innovative marketing strategies and creative solutions to enhance the customer experience, strengthen their brand presence and increase the bottom line.
We provide in-house teams and hospitality marketing professionals with the resources and tools they need to boost their capabilities, delight customers and drive growth. We do this by combining industry experience, data insights, imagination, and innovation to solve hospitality challenges creatively.
Hospitality Marketing Hub celebrates diversity and promotes inclusion and respect for people of all backgrounds and beliefs. We bring honesty, respect, integrity, and dedication to the table on every project we work on. We only work directly with a select number of clients who share our values to give them our full attention while growing the Hub to be a place where hospitality professionals can learn and thrive.
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Trusted by Industry Leaders
Our Skills & Experience
Hospitality Marketing Hub brings a wealth of experience to the table
Digital Marketing Strategy
Communications Planning
Competitor Analysis
Social Media Strategy
Market & Cultural Research
Reputation Management
Newsletter Strategy
Buyer Profile & Journey Mapping
Venue & Menu Launches
Marketing Audits
Mystery Shopping
Workshops & Training
Dawn Gribble MCIM
Founder & Chief Strategist
Dawn Gribble, a respected leader in digital marketing, brand strategy, and customer engagement, brings over 20 years of experience in hospitality and foodservice. Her expertise extends from helping iconic hospitality brands grow to showcasing her passion for food on MasterChef.
Dawn has worked with a diverse range of clients, from boutique hotels and luxury resorts to global restaurant chains and B2B foodservice suppliers. She has a strong background in digital strategy, content creation, and brand reputation management, and is committed to driving results in an increasingly digital marketplace.
Happy clients include wagamama international, Ramada, Jannah Hotels & Resorts, Heavenly Desserts, Social Media Week Dubai, SIAL Middle East, Thai Polo Club, British Pie Week, Abu Dhabi World of Food, Healing Hotels of the World, and more.
Award-winning and client-focused, Dawn leads a team of international marketing experts dedicated to delivering tangible outcomes. Under her leadership, Hospitality Marketing Hub has garnered over 100 five-star reviews and established itself as a trusted partner for hospitality businesses seeking measurable growth.
Accolades include
- Most Innovative Digital Marketing Strategist 2023
- Best Digital Marketing Specialist 2020
- Excellence in Digital Marketing & Customer Experience 2020
Dawn is an accomplished speaker, and industry thought leader, frequently sharing insights on customer behaviour, market trends, and digital marketing’s future in hospitality. Her commitment to staying at the forefront of industry trends ensures that clients receive the most innovative strategies available.
Speaking Engagements
- The Leaders in Hospitality Awards Middle East – Judge
- Catering Circle COVID-19 Special Show – Guest Expert
- Hospitality Table Cornwall – Guest Lecturer
- The Restaurant Talent Show Grand Final – Judge
- HORECA Conference Cyprus – Keynote Speaker
- The Emirates Academy of Hospitality Management – Guest Lecturer
- The Restaurant Show Dubai – Host & Panellist
- Invitation Only Network Dubai – Keynote Speaker
- Dubai Business Breakfast – Keynote Speaker
- Middle East Food Forum – Host & Panellist
- Social Media Week Dubai – Host & Panellist
Beyond her work with clients, Dawn mentors aspiring marketers and continues to contribute to thought leadership, aiming to elevate standards across hospitality marketing.
Dawn has been married to husband and team member Simon Gribble for 25 years; they have two adult sons who both work in the hospitality industry as front-of-house management and chef, respectively.
Dawn holds a Bachelor’s in Business Management, a WSET Level 1 qualification, and is a member of the Chartered Institute of Marketing.
Media Appearances
Code of Ethics
At Hospitality Marketing Hub, we are committed to upholding the highest ethical standards in our marketing and research services. Our Code of Ethics reflects our commitment to integrity, transparency, and respect in all aspects of our operations. This Code is based on the Chartered Institute of Marketing (CIM) and Chartered Institute of Market Research (CIMR) principles and is aligned with the services we provide, including marketing audits, strategic recommendations, and market research.
Integrity and Honesty
We will:
- Provide clear, honest, and transparent information to our clients and stakeholders.
- Avoid misleading practices, exaggerations, or false claims in marketing communications and research findings.
- Offer strategic recommendations that are honest, objective, and in the best interest of our clients.
- Ensure that all marketing audits and market research reports are accurate, impartial, and reflect the truth.
Respect for Confidentiality and Privacy
We will:
- Protect the confidentiality of all client information and research data.
- Follow all legal obligations under data protection laws (e.g., GDPR) to safeguard personal and sensitive data.
- Ensure that research participants’ anonymity is respected unless consent has been obtained to disclose their identity.
- Use client and research data strictly for the purpose for which it was collected.
Professional Competence
We will:
- Continuously develop our knowledge and skills to maintain a high standard of professional competence in marketing and research services.
- Undertake work only within our areas of expertise and provide recommendations that are supported by thorough analysis and sound judgment.
- Use market research methods that are appropriate, reliable, and scientifically valid.
Transparency and Accountability
We will:
- Be clear and open about the methods, sources, and reasoning behind our strategic recommendations and research findings.
- Disclose any potential conflicts of interest and avoid actions that could harm the reputation or trustworthiness of Hospitality Marketing Hub.
- Take full accountability for our services, ensuring that our recommendations and research findings can be substantiated with evidence.
Fair Competition
We will:
- Compete fairly and avoid disparaging our competitors or engaging in anti-competitive practices.
- Ensure that all marketing audits and strategies adhere to industry standards, providing clients with honest appraisals of their marketing efforts and areas for improvement.
- Work collaboratively with industry partners and respect the intellectual property of others.
Respect for Research Participants
We will:
- Treat all research participants respectfully and ensure that participation in any market research is voluntary and based on informed consent.
- Provide participants with clear information about the purpose of the research, their role, and how their data will be used.
- Avoid any practices that could exploit or harm participants, ensuring the research process is ethical and considerate of their rights and wellbeing.
Social Responsibility
We will:
- Ensure that all marketing strategies and research practices promote responsible consumption and do not encourage harmful behaviour.
- Work towards sustainability in marketing practices and be mindful of the environmental impact of our work.
- Support diversity, equity, and inclusion both within our organisation and in the marketing strategies we recommend to clients.
Compliance with Laws and Regulations
We will:
- Comply with all applicable laws and industry regulations, including marketing, consumer protection, data protection, and advertising standards.
- Ensure that all market research is conducted in compliance with the Market Research Society’s guidelines and other relevant regulatory bodies.
Continuous Improvement and Feedback
We will:
- Regularly review and improve our services to ensure they meet the evolving needs of our clients and the marketing landscape.
- Encourage client feedback and take prompt action to address any concerns or issues raised regarding our ethical practices.
Avoidance of Conflicts of Interest
We will:
- Act in the best interest of our clients and avoid any situations that could lead to conflicts of interest.
- Disclose any personal or financial relationships that might influence our objectivity or impartiality in delivering marketing audits or market research services.
Our Global Network of Experts
At Hospitality Marketing Hub, you’ll be served by our highly experienced in-house team; for global projects, we also have access to a rich network of trusted international colleagues, each known for their unique expertise and insights in the hospitality, food, and beverage industries. This ensures that our clients receive the highest quality of service, backed by the best digital marketing specialists and industry consultants with regional expertise.
This global reach means that we have the local insights and specialised knowledge to help you succeed no matter where you are or what market you operate in. Together with our international colleagues, we deliver innovative, data-driven solutions tailored to your unique challenges and opportunities in the hospitality sector.
Hospitality Marketing Hub celebrates diversity and promotes inclusion and respect for people of all backgrounds and beliefs. We bring honesty, respect, integrity, and dedication to the table on every project we work on. We only work directly with a select number of clients who share our values to give them our full attention while growing the Hub to be a place where hospitality professionals can learn and thrive.
Supporting Neurodivergent Individuals
At Hospitality Marketing Hub, we proudly support and celebrate neurodivergent individuals. With over 20 years of experience as a fully remote consultancy, we understand that everyone works differently and are committed to meeting your unique needs. Whether you prefer to communicate via email only, need flexible working hours, or have specific accessibility requirements, we’ve got your back.
As a neurodivergent-led business, we are passionate about creating an inclusive and supportive environment for our clients, collaborators, and team members. We believe in tailoring our approach to ensure comfort, clarity, and respect for all communication preferences.
