Maximise Your Email Marketing with a
Achieve higher open rates, boost engagement,
and drive conversions.
What is a Newsletter Audit?
Email marketing is one of the most effective ways to engage with your customers, drive bookings, and build long-term relationships. At Hospitality Marketing Hub, our Newsletter Audit service is designed to help hospitality businesses maximise the effectiveness of their email marketing campaigns. Whether you’re a hotel group, restaurant chain, or B2B foodservice supplier, we provide data-driven insights and actionable recommendations to improve your email performance, boost engagement, and increase conversions. Our bespoke newsletter audit evaluates everything from subject lines to email design, ensuring that your messages reach the right audience and inspire action.
How a Newsletter Audit Benefits Your Business
Common Challenges
- Open rates are underwhelming
- Messages aren’t getting through to the right audience.
- You’re losing subscribers with each campaign due to irrelevant content or poor targeting.
- Even when your emails are opened, engagement rates are low.
- Recipients aren’t clicking through to your website, and conversion rates suffer.
- Emails feel generic and aren’t tailored to specific customer segments.
- Campaigns lack consistency in tone, style, and branding, creating confusion and reducing brand impact.
- Your emails are landing in spam folders or being blocked.
- You struggle to track the effectiveness of your email campaigns.
- It’s unclear how much revenue or engagement emails are generating.
Objectives
- Increase open rates to reach more subscribers.
- Retain more subscribers with relevant content.
- Drive traffic with higher click-through rates.
- Personalise content for better audience engagement.
- Boost interactions such as shares and clicks.
- Improve deliverability to avoid spam folders.
- Enhance conversion rates for measurable results.
- Gain insights for better campaign ROI.
- Maintain consistent brand identity.
- Optimise email layout for enhanced readability.
- Leverage data to improve email segmentation.
- Increase revenue from targeted email promotions.
Our Proven Approach to Newsletter Audits
Open Rate & Subject Line Analysis
Audience Segmentation & Personalisation
Email Design & Layout Review
Content & Messaging Optimisation
Click-Through Rate & Conversion Analysis
The first step to a successful email marketing campaign is getting your audience to open the email. We analyse your open rates and subject lines to identify what’s working and where there’s room for improvement.
Targeting the right audience with the right message is key to increasing engagement. We evaluate how well your audience segmentation and personalisation strategies are working and offer insights on how to better tailor your content..
A well-designed email enhances readability and encourages interaction. We assess the design and layout of your newsletters to ensure they are visually engaging, mobile-friendly, and aligned with your brand’s identity.
Your email content needs to be engaging, concise, and value-driven. We review your messaging to ensure it resonates with your audience and aligns with your business goals.
Beyond opens, the real value of your newsletter comes from click-throughs and conversions. We analyse these key metrics to help you understand how well your emails are driving traffic to your website or booking system.
What You Get From Our Newsletter Audit
Our Newsletter Audit is tailored to enhance the performance of your email marketing campaigns and ensure alignment with your business objectives, delivering sophisticated and targeted email marketing. The audit is available in three service tiers—Check-In, Extended, and All-Inclusive—and includes a detailed examination of strategies, data, and performance metrics.
Subject Line & Open Rate Optimisation
We analyse and evaluate the effectiveness of your subject lines using A/B testing and advanced data insights. The goal is to boost open rates through targeted improvements, ensuring a greater return on your email marketing efforts.
Audience Segmentation & Personalisation
Effective audience segmentation is key to targeted messaging. Our audit ensures your email list is segmented based on behaviour and preferences, allowing you to send highly relevant and impactful messages that drive long-term engagement and conversions.
Content & Design Review
We assess the design and content of your emails, examining how they align with your brand and engage your audience. Our recommendations include optimising email layout, messaging tone, and style to ensure consistency and a visually engaging user experience, aligned with industry best practices.
Click-Through Rate & Conversion Analysis
We analyse key metrics such as click-through rates and conversions, identifying discrepancies and opportunities to drive measurable actions. Our detailed performance examination helps you make effective decisions to boost traffic and revenue.
Advanced Recommendations & Ongoing Support
You’ll receive actionable recommendations that are prioritised based on urgency, cost, and ease of implementation. Our follow-up consultation provides ongoing support to guide you through implementing the changes, ensuring incremental improvements for sustained success.
Why Hospitality Marketing Hub?
With decades of industry experience and a commitment to excellence, Hospitality Marketing Hub has become a trusted name in hospitality marketing. Our award-winning services have earned us over 100 five-star reviews from satisfied clients. Our highly qualified senior marketers bring international expertise to every project, ensuring tailored solutions that deliver real results. When you choose Hospitality Marketing Hub, you partner with a team that understands and empathises with the hospitality industry’s unique challenges and knows how to elevate your brand above the competition.
5 STAR SERVICE AS STANDARD
What Our Clients Say
Frequently Asked Questions
Who does our newsletter audit help?
Our Newsletter Audit Report is designed to deliver valuable insights for a range of key stakeholders within your hospitality business, tailored to meet the specific needs of each role:
MD Owner/Operator
Our audit helps MDs and Owners understand the overall impact of their email marketing on revenue generation and brand loyalty. It provides strategic insights to make informed decisions that align marketing performance with business growth goals and profitability.
Holding Company
For holding companies, the report provides a high-level overview of how email marketing supports the success of multiple properties or brands. It allows for benchmarking across units, ensuring cohesive messaging while identifying opportunities to optimise overall performance and boost returns on marketing investment.
Franchisee
Franchisees benefit from insights into how localised email marketing strategies can better align with brand guidelines, improve customer engagement, and increase revenue through targeted promotions and enhanced audience segmentation.
CMO (Chief Marketing Officer)
CMOs gain a detailed understanding of the effectiveness of current campaigns, including advanced segmentation, content optimisation, and ROI tracking. The report provides actionable recommendations to refine creative strategy, improve performance metrics, and align with broader marketing objectives.
CFO (Chief Financial Officer)
Our audit helps CFOs evaluate the cost-effectiveness of email marketing campaigns, providing clarity on how email investments contribute to revenue growth and customer retention. This data supports effective budget planning and ensures a demonstrable line to value.
Operations
The audit identifies opportunities to enhance the customer experience from email communications, providing Operations teams with actionable insights on how emails impact customer journey touchpoints. This helps ensure that the quality of service aligns with what is communicated in email campaigns.
Front Line Teams
Front line teams receive recommendations that empower them to understand customer expectations as communicated in email campaigns. This helps them align on-the-ground service delivery with the promises made in marketing materials, enhancing customer satisfaction and loyalty.
In-house Marketing Teams and Contractors
For in-house teams and contractors, the report serves as a practical roadmap for improving campaign strategies, from content creation to audience segmentation. It highlights areas for incremental improvement, ensuring the team can implement changes efficiently and adopt best practices for maximum impact.
How long does the newsletter audit take?
The timeframe for completing a Newsletter Audit varies based on the level of service selected:
- Check-In Newsletter Audit: Typically completed within 10-15 business days. This audit focuses on essential metrics such as open rates and basic content optimisation.
- Extended Newsletter Audit: Usually takes 15-20 business days. This level provides a more comprehensive analysis, including audience segmentation, content personalisation, and engagement strategies.
- All-Inclusive Newsletter Audit: Expected to take 20-25 business days. This includes a full-scale evaluation of all aspects of your email marketing, from design and messaging to advanced A/B testing and in-depth recommendations for long-term performance.
Please note that exact timeframes and delivery details will be confirmed, as each audit is bespoke and tailored to your specific needs.
What will the newsletter audit cost?
Our Newsletter Audit offers three levels of service, designed to suit the specific needs and complexity of your business:
- Check-In Newsletter Audit: £1,495 – £2,500
A focused audit covering essential aspects of your email marketing, including open rates, basic content review, and key recommendations for immediate improvements. - Extended Newsletter Audit: £2,501 – £3,750
A more in-depth audit that provides detailed insights, including advanced audience segmentation, content personalisation, and recommendations for optimising click-through rates. - All-Inclusive Newsletter Audit: £3,751 – £5,000
A comprehensive audit encompassing all aspects of your email marketing strategy, including advanced market segmentation, design and layout review, A/B testing, and a complete plan for long-term growth and performance optimisation.
Get in Touch Today for a Bespoke Quotation to determine the best level of service for your needs.
Do you offer a free newsletter audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
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