Glossary

Decision Fatigue

A state of guest overwhelm caused by too many choices; reduced by demarketing low-profit items...

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A strategic approach to intentionally discourage demand for a product or service to protect margins...

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Front-of-House - this can include customer service, servers, reception team, and social media managers.

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A communication technique using benefit-driven language to focus attention on profitable items.

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A popular item, such as a pasta dish, that is sold at little to no...

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Menu items that, due to rising food and labour costs, no longer contribute significantly to...

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The actual profit remaining from a sale, such as a hotel breakfast package, after all...

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Strategic phrases like "limited availability" or "seasonal special" used to reframe an offer as occasional...

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Objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound to ensure commercial success.

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