Our Digital Marketing Strategy is a comprehensive package to help hotels, restaurants and F&B brands achieve their marketing goals.

Our strategy includes customer research, buyer persona and journey mapping to understand your target audience better, competitor analysis to gain insights into the market, and content recommendations to create engaging and informative posts.

We also provide channel tactics and a posting schedule to maximise your reach and engagement. In addition, our paid amplification strategy ensures that your content reaches the right audience at the right time.

Plus, with our 12-month content calendar, you can plan and schedule your content in advance, ensuring your online presence is consistent and effective.

What's Included?

Digital Marketing Strategy

  • Customer Research
  • Competitor Analysis
  • Content Recommendations
  • Channel Tactics & Posting Schedule
  • Paid Amplification Strategy
  • 12-Month Content Calendar

Our Digital Marketing Strategy is designed to help businesses in the hospitality and F&B industry maximise their online presence and achieve their marketing goals. Our comprehensive package offers customer research to help you better understand your target audience, competitor analysis to gain insights into the market, and content recommendations to create engaging and informative posts and campaigns.

Our channel tactics and posting schedule will maximise your reach and engagement, while our paid amplification strategy ensures that your content reaches the right audience at the right time. The strategy covers Social Media, SEO, PPC, Influencer Marketing, Local Marketing, Reputation Management and Email.

With our 12-month PR & content calendar, you can plan and schedule your campaigns in advance, ensuring your online presence is consistent and effective.

Our team of experts will work with you to customise the strategy to your business needs and ensure that your digital marketing efforts align with your overall business goals.

Boost your online impact – take advantage of our comprehensive Digital Marketing Strategy Today.

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Digital Marketing Strategy FAQs

What are the benefits of buying a digital marketing strategy?

Buying a digital marketing strategy can benefit your hospitality business in many ways.

Our award-winning hospitality professionals have over 20 years of experience in the industry. Our 100% positive feedback rating shows our commitment to delivering quality results.

With a well-crafted strategy, you can conduct customer research, analyse competitors, receive content recommendations, and develop a posting schedule. Furthermore, a paid amplification strategy can help you reach more people and increase ROI.

A 12-month content and PR calendar ensures a consistent and effective digital presence, leading to increased brand awareness, ratings, and revenue.

Take advantage of the benefits of a well-implemented digital marketing strategy. Contact us today and see the results for yourself.

What is included in the digital marketing strategy package?

Your Digital Marketing Strategy will contain the following:

  • Customer Profiles – Up to 3
  • Market Outlook
  • Competitor Analysis – Up to 3
  • Digital Performance Audit
  • SWOT Analysis
  • Key Messaging & Campaign Ideas
  • Content & Social Media Suggestions
  • Marketing Strategy Breakdown
  • Action Plan & Recommendations
  • 12-Month PR & Content Calendar

Don’t hesitate to contact us for a bespoke strategy quotation.

How will the digital marketing strategy help my business achieve its goals?

Digital marketing can be a powerful tool for achieving your business goals to increase sales, build brand awareness, or generate leads.

By implementing a well-crafted digital marketing strategy, you can reach your target audience through various online channels, including social media, email marketing, search engines, and more.

You can engage with potential customers, build relationships, and drive traffic to your website through these channels.

With the right approach, digital marketing can help you reach your goals, increase your online visibility, and ultimately grow your business.

How long does it take to create an effective digital marketing strategy?

When you purchase a social media strategy from us, we’ll send you a questionnaire to fill out. Once we’ve received the questionnaire, we’ll let you know if there are further questions. Once we have all the info, we’ll need ten working days to complete the strategy. 

The strategy will be delivered to you by WeTransfer. We then offer seven days of email support to answer any questions.

Our standard reports provide the strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals. These are delivered within ten working days. 

Depending on your preference, we also offer a presentation for bespoke strategies through Zoom or onsite. Bespoke strategy delivery times will vary depending on scope and complexity. 

Contact us to learn more about our digital marketing strategy services and how we can help you achieve your goals.

Will the strategy be customised to my business and target audience?

Our team will work closely with you to identify your target audience, understand your brand values, and determine the digital platforms that will be the most effective for your business.

We’ll also provide tips for conducting regular performance reports and advice on making adjustments to the strategy as necessary to ensure that you’re getting the best possible results.

Our customised and expert approach ensures that your digital marketing strategy meets your business objectives, giving you the confidence to succeed.

What is the cost of the digital marketing strategy?

We offer customised digital marketing strategy packages tailored to your business needs. 

Our standard social media strategy package costs £1499 and includes customer research, competitor analysis, content recommendations, and a 12-month posting schedule. For bespoke strategies, the project’s cost will vary based on its scope and complexity.

Our experienced marketers will work with you to understand your business goals and create a bespoke digital marketing strategy that meets your needs and budget. 

Please contact us to request a quote and learn more about how our social marketing strategy can help your business grow.

Can you provide examples of businesses that have successfully used your digital marketing strategy?

Absolutely! Our digital marketing strategies have helped several businesses achieve their objectives.

For instance, we worked with Social Media Week Dubai to increase their digital presence and engagement. We also helped wagamama, a popular restaurant chain, create a solid digital presence. The UN:PRI, SIAL Middle East, AMT Coffee, Boo, Jannah Hotels & Resorts, Healing Hotels of the World, Thai Polo Club, Afrikana, Oleevo Pizza, Good Stuff Drinks, and Badia Farms are some of the other businesses that have benefited from our customised digital marketing strategies.

We work closely with each client to understand their needs and tailor our approach accordingly.

How can we help you?

What digital channels will be included in the strategy?

We recognise that each business has unique requirements when it comes to a hospitality digital marketing strategy.

Our standard package includes :

  • 3 x Social Media Channels
  • Newsletter
  • Website Experience
  • Search Engine Optimisation
  • Pay-Per-Click Advertising
  • OTAs or Third-Party Ordering Platforms
  • Influencer Marketing
  • PR & Events

We also offer bespoke strategies where you can select as many or as few digital channels as required.

Will you provide training or support to help me implement the strategy?

Absolutely! Implementing a new digital marketing strategy can be daunting, so we offer seven business days of email support for the standard strategy.

If you require more training or ongoing support, we can discuss a bespoke strategy to meet your unique needs.

In addition to personalised help, we have a popular Substack with over 3k subscribers. We share the latest hospitality trends, marketing insights, channel updates, hashtag research, campaign plans, and more.

This subscription-based service comes with a 7-day complimentary trial and can be an invaluable resource for staying up-to-date on social media best practices.

How often should the digital strategy be updated or revised?

There is no one-size-fits-all answer to this question, as the frequency of updating or revising your digital marketing strategy depends on various factors, such as changes in your business goals, target audience, and platform algorithms.

However, reviewing and updating your digital marketing strategy at least once a year is recommended to ensure it aligns with your business objectives and keeps up with the latest digital trends. It’s also essential to regularly track your digital marketing metrics and adjust your strategy accordingly.

If you notice a significant change in your business or industry, it’s a good idea to revise your strategy sooner rather than later.


What Our Clients Say

Fida ChristiJoy AggatoniChloe WalidIan ScottKean Daley
Dawn, got to grips with the brief very quickly and was meticulous in ensuring as much of the research that could be gathered was gathered, without extra prompt from me. Her research findings were presented back in a clear and easy way to understand. In addition, Dawn shows initiative and is the consummate professional!I look forward to working with her again.
Fida Christi
Fantastic work from Dawn. I really enjoyed her strategic report, I look forward to working with Dawn again in the future.
Joy Aggatoni
Very pleased with Dawn work. She give me a lot of great tools and idea for my business. The strategy developed is excellent. Great communication as well 🙂
Chloe Walid
Thanks Dawn, fast and efficient service giving us a good strategy to build upon.
Ian Scott
Dawn performed an excellent deep dive into my business model and formulated a very good strategic roadmap. She provide a clear executable 6 month schedule, which included tactical and operational insight into both the target industry, networks and segments. She provided a view of different vehicles to drive success, monitoring, analysis, reconciliation and delivery of the plan; coupled with white hat SEO approach. I'm very grateful that Dawn took on this project, as she is exceptionally good at what she does, she communicates very well, provides clear direction, her comprehensive and structured approach is results orientated, and she is very patient and approachable.
Kean Daley