Restaurant Marketing Consultants

We understand that every restaurant is as unique as the vision of its owner, which is why our consulting services are designed to meet each client’s unique needs – as a result of our work with global franchise leaders to social enterprises, national chains and QSRs, The Hospitality Marketing Hub team brings a wealth of experience to the table.

Our high-quality insights and strategic guidance ensure that you have a solid foundation for growth in all of your restaurant marketing and customer experience efforts. We serve unique insights, in-depth market research, strategies, and digital marketing support that delivers tangible results.

With our expertise, insights, resources and connections, we can increase your brand’s visibility and profitability and help you outshine the competition.

DG Consulting Restaurant Marketing

Restaurant Marketing Services

  • Restaurant Digital Marketing Strategy
  • Restaurant Social Media Marketing Strategy
  • Email & Newsletter Marketing Audit
  • Restaurant Brand Development
  • Mystery Shopper
  • Restaurant Market Research

We work with forward-thinking restaurants and QSR brands that want to enhance their customer experience and are serious about driving growth and innovation.

With extensive experience in the hospitality industry spanning decades, we work closely with brands in the Middle East, United Kingdom and further afield when we’re called upon.

Every member of our team has a background in hospitality – we all started our journey in a kitchen as KPs, Chefs and Servers.

We’ll help you attract new diners for life by showcasing your unique menu and culture, creating emotional connections and moments that matter. Empower your in-house team with our strategic guidance, resources and training materials.

Heavenly Desserts
Hello Burger
Kua Aina
AMT Coffee
Boo
Doner & Gyros
Afrikana
Change Please
wagamama
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5 STAR SERVICE AS STANDARD

What Our Clients Say

Michelle YoungAndrea StavrinidouAnis Pleeveo Pizza
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michelle Young
I had the pleasure of doing a crash social media training with Dawn to bring me up-to-speed with the current Facebook and Instagram insights and trends. I found the time spent with Dawn very constructive, and I was really impressed by how many apps and industry insights she exposed me to!
Andrea Stavrinidou
wagamama
You have done an amazing job looking after every aspect of our marketing and gone above and beyond that many times to help with other things like operations and menu advice. I cannot recommend you enough and thank you for your great work.
Anis Mansouri
Oleevo Pizza

How Can We Help You?

Step 1 of 3

Delighting Guests & Driving Growth

Boo BUrgers Birmingham

Boo

DG Consulting Clienst Wagamama

wagamama international

Change Please Coffee

Change Please

Social Media

Kua Aina

When to Contact Us

We understand the importance of strategic marketing investments. As your trusted partner, we carry out market research, detailed mystery shopping, customer segmentation, and experience evaluations.

We have extensive experience in restaurant launches, food festival campaign planning, conferences, special events, seasonal campaigns, and crafting digital marketing strategies.

If you require assistance with any of the following, DG Consulting can help you maximise your marketing efforts, enhance customer experiences, and increase profits.

  • We’re not sure what impact our marketing efforts are making
  • We want to attract new customers
  • We need experienced hospitality marketers to guide our in-house team
  • We want to improve customer loyalty
  • We’re struggling to differentiate our brand
  • We want to improve service standards and brand perception across our units
  • We want to understand our competitor’s strategies and learn how to get ahead of them
  • We have a new menu/concept we want to launch and need help with a marketing campaign
  • We’re a home-grown brand that wants to expand into international markets
  • We want to generate more footfall/orders/bookings
  • We need a brand refresh
  • We need a 12-month marketing and social media plan
  • We want to know how we can boost our marketing impact
  • We need a fresh pair of eyes
  • We want to enter new markets and require in-depth research
  • We want to understand our customers on a much deeper level

Benefits of Digital Marketing for Restaurants

As a restaurant owner, you know the importance of standing out in this highly-competitive industry. Attracting new customers and retaining existing ones is crucial to your success.

Our restaurant digital marketing strategies will help you achieve the following:

  • Attract new customers who are learning about or trying your restaurant for the first time.
  • Improve customer retention and increase customer lifetime value, leading to increased revenue.
  • Build brand awareness and expand your market, making your restaurant a household name.
  • Create a comprehensive restaurant marketing plan tailored to your unique business goals, ensuring maximum effectiveness.
  • Utilise effective marketing tactics such as special promotions, digital engagement, and search optimisation to increase your ROI.
  • Increase visibility, generate revenue, and boost brand impact through consistent marketing efforts.
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Restaurant Marketing FAQs

What is restaurant marketing, and why do I need it?

Restaurant marketing involves promoting your restaurant to potential customers through various advertising and promotional efforts.

It is a crucial aspect of running a successful restaurant business as it helps to attract new customers and retain existing ones.

Effective restaurant marketing can help increase your restaurant’s visibility, enhance your brand reputation, and boost sales.

Some common restaurant marketing strategies include social media marketing, email marketing, influencer marketing, and local SEO.

By implementing a restaurant marketing strategy, you can reach out to your target audience and create a strong brand image that resonates with them.

For example, offering promotions and discounts through social media platforms like Facebook and Instagram can attract new customers and encourage existing ones to return.

Another example could be partnering with food bloggers or influencers to promote your restaurant and reach a larger audience.

Ultimately, restaurant marketing is essential for building a loyal customer base and ensuring the long-term success of your business.

How long does it take to develop a restaurant marketing strategy?

The length of time it takes to create a strategy can vary depending on the complexity of the research and the scope of the project, but we typically allow 10 working days for the creative process once the research is conducted. 

Our team will work closely with you to ensure that we understand your business goals, target audience, and competitive landscape, and we will use this information to create a customised restaurant marketing plan that meets your needs. 

We look forward to working with you to help your restaurant thrive in this competitive industry!

What are the benefits of having a restaurant marketing strategy?

Having a marketing strategy can provide numerous benefits for your restaurant. 

Effective marketing campaigns can help grow revenue by attracting new customers and improving customer retention, and increasing brand awareness.

By utilising tactics such as promotions, digital engagement, and local search optimisation, you can strengthen your brand’s awareness and connection with guests.

 Working with an experienced marketing influencer like Dawn Gribble, a MasterChef contestant, and international restaurant marketing influencer, can help you create a customised plan to achieve your goals and stand out in the highly competitive restaurant industry.

Will the restaurant marketing strategy include specific tactics for promoting my restaurant?

Our approach includes a comprehensive plan that will help you achieve your business goals by targeting specific audiences. 

We start by developing buyer personas that capture the characteristics, goals, and behaviors of your ideal customers. These personas enable us to create customized content that resonates with your target audience, driving engagement and conversions. 

Additionally, we’ll create buyer journey maps that outline the touchpoints and stages of the customer’s journey, allowing us to identify opportunities to engage with customers and create a positive experience. 

We’ll also provide content suggestions and specific tactics to execute the strategy for maximum impact. Our goal is to help you achieve success and increase revenue through effective marketing campaigns. 

Contact us to learn more about our restaurant marketing services.

Will the restaurant marketing strategy be tailored to my unique restaurant goals and audience?

We understand that every restaurant is unique, and our approach is tailored to meet your specific needs and goals. With decades of industry experience, we have worked with a wide range of clients, from international franchises and national chains to cafes, pubs, and independent restaurants. 

We take the time to understand your restaurant’s brand identity, target audience, and business goals to create a customised marketing strategy that drives results. 

Our team of experts leverages data and industry insights to develop effective marketing campaigns that resonate with your audience and drive revenue. 

Contact us to learn more about our restaurant marketing services and how we can help you achieve your goals.

Will I have the opportunity to ask questions or provide feedback on the restaurant marketing strategy?

We understand that clear communication and the opportunity for feedback are crucial for a successful marketing strategy. 

For our high-level reports, we provide you with email support for 14 days after the delivery of the report, during which you can ask any questions or provide feedback on the strategy. 

For our bespoke plans, we offer additional revisions or feedback sessions as required, to ensure that the final marketing strategy meets your unique needs and goals. 

Our team is always available to answer any questions and address any concerns that you may have throughout the process. 

Contact us to learn more about our restaurant marketing services and how we can help you achieve your goals.

Can I use the restaurant marketing strategy to guide my social media presence, website, and other online profiles?

Our restaurant marketing strategy is designed to guide your entire online presence, including your social media profiles, website, and other online profiles. 

It forms the foundational steps for your marketing efforts, including creating buyer personas, choosing the right marketing channels, establishing content pillars, and developing growth strategies across a variety of channels, such as email, social media, website, third-party review sites, and advertising. 

Following our restaurant marketing strategy can help you create a professional online presence, attract potential diners, and engage with your customers effectively. 

Our team is always available to answer any questions and help you implement the strategy to achieve your business goals. 

 Contact us to learn more about our restaurant marketing services and how we can help you achieve your goals.

Will the restaurant marketing strategy cover both online and offline marketing tactics?

Our off-the-shelf strategy is focused on digital marketing tactics, as this is our area of expertise. 

We believe that in today’s digital age, having a strong online presence is crucial for attracting and retaining customers. Our strategy includes a comprehensive plan for social media, website development, and online advertising to help restaurants succeed in the digital landscape. 

However, for larger projects and more complex marketing needs such as OOH Advertising and Direct Mail, we have a network of highly-experienced hospitality consultants that we can draw on for collaborations and to fill any knowledge gaps. 

Our team is dedicated to helping restaurants succeed, and we are committed to creating a customised marketing plan that fits your unique needs and goals. 

Contact us to learn more about how we can help you achieve success with your restaurant marketing strategy.

Can the restaurant marketing strategy help me attract new customers and retain existing ones?

Absolutely, our strategy can help you attract new customers and retain existing ones. We will work with you to identify key customer segments and create strategies and messaging that resonate with them. 

Our approach includes a comprehensive analysis of your business, target customers, and competitors, which helps us develop a customised plan to attract new customers and keep existing ones. 

 

Our strategies focus on boosting your brand identity, optimising your online presence, and using social media to engage with customers and bring in new business.

We understand the fierce competition in the restaurant industry, and our aim is to help you stand out from the crowd. 

Contact us to learn more about how we can help you succeed with our restaurant marketing strategies.

What kind of restaurant marketing services do you offer?

At DG Consulting, we offer a range of marketing services for restaurants, including digital marketing strategies, launch events, social media marketing, influencer marketing, and email marketing. 

Our goal is to help you optimise your online presence, showcase your brand, attract new customers, and delight existing diners. 

How much does restaurant marketing cost, and what factors influence the price?

Our strategies start at £500 for a high-level action plan, but the cost can vary depending on the level of detail and complexity required. 

Factors that can influence the price include the scope of the project, the target audience, the competitive landscape, and the marketing objectives. For a more in-depth and customised strategy, we recommend contacting us for a bespoke quotation. 

Our team of restaurant marketing experts will work closely with you to understand your unique needs and goals and create a cost-effective plan to help your restaurant thrive in a competitive market.

How can a restaurant marketing strategy help me achieve my restaurant goals?

Developing a comprehensive marketing plan is essential for achieving your restaurant goals. 

Effective marketing campaigns can set you apart from the competition, increase revenue and customer lifetime value, and strengthen your brand’s connection with customers. By utilising tactics such as special promotions, digital engagement campaigns, and local search optimisation, you can attract new customers while delighting regular diners. 

Building brand awareness through consistent branding, understanding your audience, creating unique selling propositions, and using social media wisely can also increase your brand’s recognition and value. 

A well-thought-out plan that aligns with your business objectives and identifies marketing channels can help you achieve success incrementally. 

Contact us to learn more about how our restaurant marketing strategies can help you reach your goals.

Can I implement the restaurant marketing strategy on my own, or will I need ongoing support?

Our strategies are designed to be comprehensive and easy to implement, allowing in-house teams to execute them successfully. We understand that every business is unique, and our strategies are tailored to meet your specific needs and goals. 

 

However, we do offer ongoing support packages, which include regular check-ins, performance reviews, and adjustments to the strategy as needed. 

Additionally, we offer a private paid-for mastermind group, where you can access exclusive content, industry insights, and advanced marketing tips, and connect with other restaurant owners and industry professionals to learn from each other’s experiences. 

Our goal is to help you achieve success with your marketing efforts, whether you choose to implement the strategy on your own or with our support. 

Contact us to learn more about our restaurant marketing services.

How will the restaurant marketing strategy be presented to me?

Thank you for your interest in our restaurant marketing strategy. We understand that the presentation of the strategy is just as important as the strategy itself. For our high-level reports, we provide you with the marketing strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals. 

 

For bespoke plans, we also offer a presentation, which can be conducted either through Zoom or onsite, depending on your preference. Our team will work with you to ensure that the presentation is tailored to your unique needs and goals and that all information is presented in a clear and concise manner. 

Contact us to learn more about our restaurant marketing services and how we can help you achieve your goals.

How often should I update my restaurant marketing strategy?

We understand that keeping your marketing strategy up-to-date is important for maintaining its effectiveness. We recommend updating your restaurant marketing strategy every 12 months, but if you experience changes in your target audience or location, then updating may be advised. 

It’s best to use the strategy as a guide and make adjustments and refinements throughout. Monthly reporting is advised to evaluate the strategy’s effectiveness and make necessary changes. 

Our team is always available to help you make adjustments to your strategy as needed and ensure that it remains effective in achieving your business goals. 

Contact us to learn more about our restaurant marketing services and how we can help you achieve your goals.

What kind of ROI can I expect from a restaurant marketing strategy?

Calculating the return on investment (ROI) for your marketing strategy isn’t always straightforward, but it’s an essential part of any successful campaign. 

By understanding metrics such as cost per acquisition and customer lifetime value, you can gain insights into the effectiveness of your marketing efforts and make informed decisions about where to invest your resources. 

A solid marketing strategy can help you attract new customers, retain existing ones, and ultimately increase your revenue. Neglecting to have a solid strategy can have financial consequences for your business. 

Our team is here to help you develop a comprehensive restaurant marketing strategy that can help you achieve your business goals. 

Contact us to learn more about our services and how we can help you achieve a positive ROI on your marketing efforts.

Can the restaurant marketing strategy help me compete with other restaurants in my area?

Yes, our strategy can definitely help you compete with other restaurants in your area. Even with our off-the-shelf services, we use social listening and premium tools to thoroughly explore and understand your location and local competitors. 

By doing so, we can develop a marketing plan that is tailored to your specific needs and can help your restaurant stand out from the competition.

We believe that developing a strong brand identity, establishing clear communication guidelines, optimising your online presence, and creating a loyalty program are just a few of the ways that can help you differentiate yourself from other restaurants and attract more customers. 

Contact us to learn more about how we can help you create a comprehensive marketing plan that will help you succeed in the highly competitive restaurant industry.

How will the restaurant marketing strategy be measured and evaluated?

We understand the importance of measuring and evaluating the effectiveness of our strategies. 

 

We will work with you to set clear Key Performance Indicators (KPIs) that align with your business goals and objectives. These KPIs measure how effectively your restaurant is achieving its targets, objectives, and industry peers. 

 

For our off-the-shelf options, we provide checklists for assessments to track progress and make necessary adjustments. We also offer monthly strategic reviews and recommendations to keep you ahead of the competition. 

 

Our aim is to ensure that you get the maximum return on investment from our marketing strategy. 

 

Contact us to learn more about how we can help you measure and evaluate your restaurant marketing strategy.

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In Business News
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Euro News Week
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