AMT Coffee

AMT Coffee, a pioneering coffeehouse chain, was a beloved fixture in high-traffic locations like airports, hospitals, and railway stations throughout the UK and Ireland. 

Renowned for its ethical and sustainable practices, AMT Coffee led the industry with its commitment to 100% bio-compostable cups and lids, 100% Fairtrade coffee, and 100% organic milk. 

With over 50 locations, they served a vast network of commuters, providing a dependable oasis of quality coffee and customer service.

We developed an interim marketing strategy aligned with AMT Coffee’s ethical ethos and engaged with its core commuter audience. We provided comprehensive digital marketing support, encompassing social media management, content creation, and customer engagement.

Services Rendered:

• Social Media Communications Strategy
• Social Media Management
• Blog Writing
• Newsletter Management
• Google Business Management
• Review Management
• Website Development
• Marketing Campaigns (Summer Drinks, Easter, Commuter Quizzes, The Jubilee)

Key Achievements:

• Newsletter Subscribers: Achieved a 30% growth, enhancing direct customer communication and loyalty.
• Social Media Engagement: Elevated Instagram engagement to 2.7% and Twitter to 17%, boosting the brand’s social connection.
• Website Traffic: Realised a 118% increase, translating to greater brand visibility and landlord enquiries.

The marketing initiatives were tailored to address the unique demands of AMT Coffee’s primary demographic—commuters. Our strategy was to deliver timely and relevant content that engaged customers during their travel routines. 

We extended our marketing support to intersect with HR teams, Customer Experience, and Landlords, ensuring a holistic approach to AMT Coffee’s brand presence and reputation management.